VV Minerals, a private beach mining company is into the mining of minerals like ilmenite, rutile, garnet and zircon. It is an IMS certified company, with established policies and procedures for ensuring quality, environment protection. VV Minerals has been conducting beach mining on the coast of Tamil Nadu for over two decades now and accounts to be one of the highest exporters of heavy minerals from South India. This not only fosters the industrial trade and contributes largely to the economy but also, helps in maintaining a balance in the environment.
VV Minerals uses cheaper eco-friendly methods like windmill, sun drying and gasifiers to reduce pollution. In their approach to saving the environment they use of seawater against fresh water which contributes largely in saving a lot of water. Apart from this they also use eco friendly processing plants, free from air, water and noise pollution which benefit both the company and the environment. All these initiatives are undertaken by VV Minerals, Vaikundarajan just to ensure that the there is no harm caused to the environment.